The Problem


The South African market is certainly familiar with funeral plans and in fact it forms part of the basket of measurable's in calculating the Consumer Price Index (CPIX). The reason is that due to a very high unemployment rate, a large portion of the population would find themselves in a difficult financial situation should a death occur in the family. The costs of funerals are high due to the individual costs of services, and often a policy is rarely enough to cover all requirements at one time. When it comes to the Tombstone a separate ceremony is usually held known as the “unveiling ceremony” or “tears ceremony” and this usually occurs a year later when sufficient funds have been acquired to purchase the Headstone. Unfortunately, in South Africa these Granite headstones are often stolen and re-polished and then re-sold, defeating the purpose of the memorial piece and incurring unnecessary costs.


Our Solution


As part of Tombstone Assist, beneficiaries will be able to select whether they require a Tombstone for an Individual, Couple or a Family. The Tombstone is a trademarked product called Dheranite™ and processed whereby actual stone has been cast and polished to provide beneficiaries with a high end premium product that is SABS approved for 50+ years as well as approved by the Department of Agriculture and Environmental Management, as it complies with all the Cemetery and Crematorium by-laws. The beauty of the product is that over and above its weather and fire resistant properties it offers no value to criminals that would steal traditional headstones, providing beneficiaries with a product that would last and still serve as a memorial for generations to come.


The solution is simple and very effective:


Quality – The Tombstone is of the highest

quality providing beneficiaries with a life-long solution.


Customizable – Beneficiaries have options between a Black Granite and a White Marble Headstone as well as individualizing the Headstone with add-on’s and engraving.


Decorative Add-On’s – A variety of decorative add-on’s will allow beneficiaries to individualize their headstone. Some examples such as a Christ Figure, Angels, Filigree, etc. will be available for selection.


Transportation and Delivery – Beneficiaries will be able to have the product delivered either to their funeral parlour or any location situated in the main cities or selected major towns around South Africa.


Claims – these will be easily processed through a dedicated call centre on presentation of a death certificate and supporting documentation. Once processed delivery will take place within 7 working days.

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Memorial Stone Plan